HockeyStack Raises $20M in Series A

HockeyStack, a fast-growing marketing analytics startup, has secured $20 million in Series A funding to enhance its attribution and data tracking platform for B2B companies.

Investor lineup: Bessemer Venture Partners led the round, joined by Y Combinator, Uncorrelated Ventures, and Qnbeyond Ventures.

What’s Next: With the new funding, the team is expanding the platform with two AI agents: Nova, an AI-driven tool for account scoring, automated research, and workflow automation based on buyer journeys, and Odin, an AI-powered assistant that answers key marketing questions, generates reports, and delivers weekly insights.

"What we're trying to do is build a single timeline of all activity, a single underlying data platform for customer data," - Buğra Gündüz, CEO of HockeyStack

With revenue growing 4.5x in 2024, and managing $20 billion+ in campaign spend for its customers, HockeyStack is poised to redefine how businesses track and optimize marketing performance.