Hightouch taps Unicorn Status with $80M Series C

Hightouch, an AI-powered marketing platform, has secured $80 million in Series C funding, elevating its valuation to $1.2 billion. The funds will accelerate product development and expansion, enabling more enterprises to adopt its innovative solutions for personalized marketing.

Investor Highlights. Led by Sapphire Ventures, this Series C round also saw participation from NVC, ICONIQ Growth, Amplify Partners, Bain Capital Ventures, and Y Combinator. With $172 million raised in total, Hightouch’s valuation has doubled since its last funding round in 2023.

Founded in 2018, by cofounders Tejas Manohar, Kashish Gupta and Joshua Curl, Hightouch helps companies use their data warehouses for personalized marketing through its composable CDP and AI tools. Clients like Spotify and PetSmart use Hightouch to create data-driven campaigns and optimize customer experiences with over 250 integrations.

The funding will drive the development of Hightouch’s AI Decisioning product, which automates marketing decisions. Co-founders Tejas Manohar and Kashish Gupta aim to simplify data use for marketers, building on their previous experience at Segment and expertise in machine learning.

“We’ve talked about 1:1 personalization for years, but it’s not possible with the way marketers work today. Our vision is to use AI to help marketers break free of manual work and deliver personalized experiences at scale.” – Tejas Manohar, Co-CEO and Co-Founder

With this new capital, Hightouch is set for continued expansion, leading the way in AI-driven personalized marketing. The company’s innovative approach promises to reshape how businesses leverage data and engage customers.