Adam Neumann’s co-living startup, Flow, is making headlines with its new community in Riyadh, Saudi Arabia. This innovative project aims to redefine modern living with stylish amenities and a vibrant atmosphere. Here’s what you need to know:
- Grand Opening: Flow launched its Riyadh community with a lively Aztec-themed hot chocolate ceremony and trendy tote bags that read “holy s— I’m alive.”
- Luxurious Living: The complex offers 238 furnished apartments starting at $3,500 per month, complete with hotel-style services like laundry and housekeeping.
- Unique Amenities: Residents can enjoy pools, co-ed gyms—uncommon in Saudi Arabia—and even bowling alleys, fostering a fun and social environment.
- Expansion Plans: Flow is developing three additional properties in Riyadh, which will add nearly 1,000 apartments to the market.
- Previous Ventures: Before this, Flow opened its first, less luxurious properties in Fort Lauderdale and Miami in April 2023.
- Funding Background: The startup secured $350 million from Andreessen Horowitz in 2022, raising eyebrows due to Neumann’s controversial past with WeWork, which once peaked at $47 billion before filing for bankruptcy.
Flow’s ambitious approach aims to blend luxury and community, setting a new standard for co-living in Saudi Arabia and beyond.
