Willed, a platform simplifying end-of-life planning, has secured $3 million in new funding with investment from Seven West Media. This strategic partnership aims to boost Willed’s brand visibility and expand its services across Australia.
- Funding and Media Partnership: Willed raised $3 million from Seven West Media, with an option for an additional $3 million, leveraging Seven’s platform to ramp up marketing efforts.
- Previous Funding and Investors: Willed previously raised $6 million in 2022, with backers like Thorney Investment Group, Ellerston Capital, and PSC Insurance’s Paul Dwyer.
- Growth Acceleration: CEO Dave Kaplan emphasized the importance of this funding as it coincides with Australia’s largest generational wealth transfer, highlighting the need for organized estate management.
- Seven’s Strategic Role: Seven West Media’s Alex Beer praised Willed’s ability to serve multiple end-of-life needs beyond the limitations of traditional operators, with plans for a national TV campaign to increase brand awareness.
With fresh funding and a strong media partnership, Willed is positioned to grow rapidly and provide essential end-of-life planning services to a wider audience across Australia.
