Empathy, a startup, addresses this challenge by providing a platform to assist with funeral arrangements, financial settlements, and emotional support. With 40 million users, Empathy recently secured $47 million in funding, led by Index Ventures and major insurance companies.
- Investment and Partnerships: Alongside Index Ventures and insurance companies, previous investors such as General Catalyst and Entrée Capital participated in the funding round. Partnerships with insurance companies enable Empathy to offer its services as standard with life insurance policies.
- Platform Overview: Empathy employs a B2B2C approach, offering services through employers and insurers, constituting 99% of its business. It utilizes a blend of AI and human guidance to aid users in various aspects of bereavement, including counseling, obituary writing assistance, and managing digital footprints.
- Financials and Growth: This Series B funding brings Empathy’s total raised capital to $90 million, with an estimated valuation nearing $400 million. Founded in Israel, Empathy’s primary market focus is the U.S., serving 5 million employees and 35 million policyholders.
Empathy’s innovative approach to bereavement support, combining technology with human empathy, marks a significant step in easing the burdens associated with death, ensuring practical matters are handled efficiently while prioritizing emotional well-being.
