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Ex-CTO of fintech firm Funding Societies, Ishan Agrawal, is charting a new course in the tech world with his latest venture, Branch AI. This promising startup, which he co-founded with ex-Twitter engineers Govind Chandrasekhar and Praveen Sekar, is revolutionizing the ecommerce landscape with the power of AI.

  • Conversational Search Revolution: Recognizing the shift towards conversational search queries in e-commerce, Branch AI addresses the gap left by traditional keyword search tools. This pivot aims at recapturing lost revenue from specific queries that would otherwise go unanswered.
  • Operational Efficiency: By leveraging AI, Branch AI significantly cuts down on the operational complexity and expenses involved in search tuning. Retailers can now enjoy increased conversion rates for long-tail, low-click, and zero-result queries without the need for large teams or continuous tuning.
  • Automatic Relevance Tuning: “Our AI models understand product catalogs and user intents, and automatically adjust search relevance,” Ishan Agrawal shared in a LinkedIn post, emphasizing the efficiency and effectiveness of Branch AI’s technology.

Before his work with Branch AI, Agrawal made significant contributions to Funding Societies. His move to Branch AI in July 2023 marks an exciting new chapter in his career, promising to bring transformative changes to how e-commerce platforms operate.

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