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Once a titan of the online retail world, Wish—operated by ContextLogic—is shifting gears as ContextLogic plans to sell to Qoo10, a Singapore-based e-commerce company, for $173M—a stark contrast to its past market value.

  • Early Heights: Upon its IPO in 2020, ContextLogic boasted $1.1B raised, valuing the company at $14.1B.
  • Market Challenges: Fierce competition from platforms like Temu and Shein caused a stir, leading to a significant strategy pivot.
  • Wish’s Woes: Founded in 2010, known for bargain deals and an extensive product range, Wish has struggled with product quality concerns, slow shipping, and customer service woes.
  • User Exodus: A troubling decline from 90 million monthly active users in 2021 to just 27 million in 2022 painted a concerning picture.
  • Shareholder Silver Lining: Despite challenges, shares are being acquired at $6.50 each—a 44% premium over the price before the sale announcement.
  • Behind the Scenes: Activist investors, including Cannell Capital, pushed for changes amid financial losses and decreasing market value, sparking a strategic review.

After the deal, expected to be finalized by mid-2024, ContextLogic will keep its brand intact but awaits the nod from shareholders and other standard approvals.

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