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India’s beauty and personal care market is on a speedy trajectory, with a projected worth of $30B by 2027. However, the thriving industry faces challenges, particularly in Tier 2 and Tier 3 cities, where beauty e-commerce penetration is hampered by lengthy delivery periods and concerns over product authenticity and quality.

  • Solution by BuyEazzy: To bridge this gap, beauty e-commerce platform BuyEazzy is capitalizing on the trust between neighborhood store owners and consumers. Co-founded by Rahul Aggarwal and Hariher B in 2021, the startup represents an ambitious attempt to extend e-commerce to even the most remote parts of India.
  • Series A Funding: BuyEazzy recently secured over $4.2M in a Series A funding round. The funding was spearheaded by Info Edge Ventures, with additional participation from existing investors, Incubate Fund Asia and M Venture Partners.
  • Empowering Local Stores: BuyEazzy’s platform enables small local shops and salon owners to establish their own online store within minutes, offering beauty and personal care products to their clientele. The startup estimates that these neighborhood stores could bolster their income by 40% to 50% through their platform.

At present, BuyEazzy operates in 10 Tier 2 and Tier 3 cities across the southern Indian states of Karnataka and Tamil Nadu. In the foreseeable future, the company plans to expand its reach to over 40 cities, catering to more than 300 million consumers.

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