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Nat Habit, an emerging player in the direct-to-consumer beauty and wellness sector, has successfully raised $10.2M in its latest Series B funding round. The round was spearheaded by Bertelsmann India Investments (BII) and featured notable participants including Amazon India Fund, Mirabilis Investment Trust, Sharrp Ventures, and returning investor Fireside Ventures.

  • Funding Details: Approximately $2M was involved in secondary transactions with early-stage investors such as Whiteboard Venture Partners and multiple angel investors.
  • Allocation of Resources: The funds generated will be channeled towards various growth aspects of the company, including expansion of R&D initiatives, enhancing product development, brand building, and talent acquisition.
  • Future Plans: The brand is planning to boost its offline presence, with initial launches in Class A and B cities. Delhi, Bengaluru, and Bombay are on the priority list.
  • Past Infusions: Nat Habit, founded in 2019 by Swagatika Das and Gaurav Agarwal, had previously secured $4M in a Series A round led by Fireside Ventures in 2022.
  • Market Reach: With an impressive inventory of 35 product lines shipping 15,000 units per day, the company caters to a wide customer base. The brand has earned recognition for its fresh and natural product formulations, integrating ingredients such as milk, fruits, and herbs.
  • Partnerships: Strategic partnerships such as with Sharrp Ventures, known for their supply chain expertise, and Amazon, which contributes to nearly 30% of Nat Habit’s business, highlight the potential for synergistic growth.

Overall, Nat Habit’s successful funding round reinforces its strong position in India’s beauty and personal care market. This burgeoning sector has recently seen brands like Honasa Consumer, Mamaearth’s parent entity, go public. Other potential rivals include WOW Skin Science and mCaffeine.

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