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Indonesia’s insect-based pet food innovator, Pawprints Inspired, has secured a $1.7M investment. The funding round was led by Creative Gorilla Capital (CGC), a collaboration between Future Creative Network and Vynn Capital, with contributions from Altrui (Japfa Comfeed Family Office), Tujuh Bersaudara Investindo (Tigaraksa Satria Family Office), and other individual investors.

  • Pawprint’s Commitment: Pawprints Inspired is committed to pet health and wellness, developing foods that adhere to AAFCO (the Association of American Feed Control Officials) standards.
  • Secret Ingredient: The company leverages insect protein from the Black Soldier Fly, a superfood that provides hypoallergenic protein, essential amino acids, and vital minerals to dogs and cats.
  • Platform Reach: Pawprints products can be found online on Tokopedia and Shopee platforms and in selected pet stores.
  • Notable Achievements: Since its launch in June 2023, Pawprints has achieved over 4.6x monthly sales growth, expansion into 11 major cities, and availability in over 500 offline stores in Indonesia.
  • Upcoming Innovations: Come February 2024, Pawprints is gearing up to launch its insect-based dog food product.

According to Growth Market Reports, the Indonesian pet food market, valued at $2.09B in 2022, is expected to surge to over $4.73B by 2031, demonstrating a CAGR growth of 9.5% for the period between 2023 and 2031.

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