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Visa, the globally recognized credit card, is stepping up its game with an investment of $100M in the world of generative AI.

  • Visa Ventures: For the past 16 years, Visa has been pushing the boundaries through Visa Ventures, its potent corporate investment arm. The new investment in generative AI marks the latest chapter in this story.
  • Visa’s AI Journey: Visa’s relationship with AI goes back to 1993. With this new investment, the company is leaping forward toward the future.
  • Investment Strategy: David Rolf, the leader of Visa Ventures, shared that while the focus is mainly on smaller investments, Visa is prepared to go big when the opportunity is right.
  • Investment Focus Areas: Visa is specifically looking for ventures that are using generative AI to address real-world challenges in commerce, payments, and fintech. Be it improving B2B payment processes or developing innovative commerce infrastructures, Visa is keen on it all.
  • Visa’s Role: As part of its mission, Visa is poised to be a key player supporting startups facing the emerging challenges in commerce. The company is especially interested in those promoting responsible AI use, in line with Visa’s own policies.

Marie-Elise Droga, Visa’s new head of fintech, emphasized the cooperative relationship between her team and the Visa Ventures team, serving as a vital scout engine for the venture arm.

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