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Ready, set, lettuce turnip the beet! Indonesia’s homegrown agritech sensation, PasarMikro, is back in the headlines!

Fresh off raising a whopping US$2.5 million from regional VC firms, they’ve now gone global, securing backing from two heavyweight impact investors, DEG and Ceniarth.

Now, let’s rack ’em facts up in our usual style of delightful bulleted bites:

  • The Backstory: PasarMikro is in full bloom! Since its 2020 sowing, it’s been connecting farmers and traders for trusted transactions, speedy payments, and access to trade credit.
  • The Growth: Co-founder and CFO, Hugo Verwayen, reports a whopping 160% leap in registered users since November 2022’s funding round. That’s 2,600 happy farm folks and counting!
  • The Partnership: This isn’t just a cash splash. DEG’s involvement comes with a five-year scaling agreement, offering both financial backing and strategic guidance.

So folks, as the sun sets on another day, grab your farmer’s hat, your digital ledger, and maybe even your gardening gloves. It seems like the tech world is going green – in every sense of the word.

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